The brief was to develop a new food concept and product line for Rydbergs that would attract a younger generation.

We recognized the need for Rydbergs to connect with a new target audience by reflecting their passions and values. We studied popular brands preferred by young people today. Our goal was to create a innovative product line. We noticed that Gen Z is highly interested in skincare and makeup. Taking inspiration from the minimalistic design in beauty, we developed products tailored to appeal to young consumers.

With that in mind, we created the concept ”Food Society”. Because food is no longer something we consume just to survive. It has become a symbol of who we are and what we value as people. When we eat, we do not only share food, we share our lives with each other